You bring people to Savannah. Make every visit count.
Give visitors a more connected way to experience Savannah while giving your team first-party intelligence into what participating visitors discover, plan, and engage with.
From destination interest to better-informed campaigns, DMO IQ connects the consumer experience to the information behind it.
The opportunity
Your destination doesn’t stop at arrival.
Attracting visitors is one part of destination marketing. Understanding their interests and experiences after they engage with Savannah is another.
DMO IQ is designed to help connect more of those signals.
The consumer foundation
The destination experience comes first.
Savannah In My Pocket gives visitors a place to discover attractions, restaurants, businesses, events, and experiences. They save favorites, explore neighborhoods, and prepare plans.
As participation grows, eligible interactions contribute to relevant first-party intelligence. The consumer experience creates the opportunity for more informed destination decisions.
Visitor journey
Understand more of the visitor journey.
Before arrival
Stated trip plans, interests, selected places, and relevant future travel intent.
During the experience
Eligible app engagement, relevant geographic activity, and interactions with participating businesses.
After the experience
Repeat platform use, available feedback, and relevant engagement history.
An app interaction is never equated with a confirmed physical visit.
Origin markets
Understand where interest is coming from.
Explore visitor-stated origins and relevant market-level patterns. Identify changes in reported interest and upcoming trip plans.
Neighborhoods
See how people engage with different parts of Savannah.
Explore eligible aggregated visitor location activity and neighborhood engagement where configured. Compare reporting periods. Understand the geographic distribution of platform activity.
Businesses
Connect the destination to its local businesses.
Understand how participating merchants and attractions appear in visitor discovery and engagement. Explore relevant views, saves, and other available signals.
Use that context to identify opportunities to support participating businesses and neighborhoods.
Experiences
Know what visitors are planning and enjoying.
Understand relevant itinerary interests, saved places, event interactions, and available feedback. Use this to inform destination marketing and product-development discussions.
Economic intelligence
From visitor interest to economic opportunity.
Visitor spending matters to the destination economy. DMO IQ presents self-reported spending measures with clear definitions.
Our broader commerce vision introduces first-party transaction information for eligible purchases processed through the platform. The two sources stay separate on every page.
Archer
Meet Archer. Your destination intelligence assistant.
Ask questions about available data. Explore trends. Prepare reports. Develop proposed next steps.
“Which origin markets are showing more interest?”
“What neighborhoods are receiving engagement?”
“What changed this month?”
“Prepare a report using the available figures.”
Ask DMO IQ, on the desktop.
A plain question in, a plain answer out, with the source and reporting period attached. Answers only use visitor activity counted since the configured start date.
Intelligence to action
IllustrativeTurn what you learn into what you do next.
An illustrative example:
An emerging opportunity appears in the destination data.
The team investigates the relevant activity.
Archer helps prepare a proposed campaign.
Participating businesses are identified.
Authorized personnel review the plan.
Supported channels distribute approved content.
The team evaluates the subsequent engagement and available outcomes.
The vision is a destination platform that helps teams move from insight to action without switching between disconnected systems.
Illustrative future workflow. Campaign execution is planned, not proof of existing automation.
Department-specific value
Useful across your destination organization.
Marketing
- Explore audience interests.
- Inform campaign decisions.
Member relations
- Support participating businesses.
- Understand relevant engagement.
Leadership
- Bring defined activity measures into planning and board discussions.
Research
- Organized first-party indicators.
- Reporting periods and methodological context.
Reporting
Walk into the board meeting prepared.
Reports available in DMO IQ:
- Monthly reporting
- Quarterly summaries
- Relevant destination trends
- Business engagement
- Supported neighborhood and origin insights
- Available exports
Every report says exactly what is counted. Impact calculations are labeled as estimates, never as independently verified.
Partnership
Proposed · not agreedMore than an analytics license.
A proposed Savannah partnership connects the visitor experience, business participation, destination content, and relevant intelligence. Visit Savannah could help introduce the experience to visitors and coordinate destination participation. Cities In My Pocket provides the technology and agreed operational support.
Specific responsibilities would be established in a formal launch or pilot agreement.
Explore the Savannah PartnershipPrivacy and methodology
Know what the numbers mean.
- The platform measures eligible activity from participating users. It does not independently measure everyone visiting Savannah.
- Location-dependent features require the applicable permissions.
- Institutional location figures use completed reporting periods.
- Small groups are suppressed according to the implemented methodology: groups under 3 are hidden and thin slices read “Collecting” instead of a number.
- AI outlooks are estimates, not guarantees.
- Stated origins, trip plans, RSVPs and self-reported spending are labeled as what they are.
See what a more connected destination could look like.
We’ll walk your team through DMO IQ on Savannah’s own screens.